In this project, our team was aimed to audit Chewy’s digital channels’ efficacy in terms of customer acquisition and retention. We started with the below channels and gave some actionable insights for the digital team to implement.
- 1 st party & 3rd party data usage
- Paid Search (Branded vs Non-Branded)
- Display Ads
- Social Media (Facebook, Instagram, Twitter, YouTube)
Here are the summary of our work: